What Drives a Buyer to Select a Particular Home?

Filed in Economics, Sales & Marketing on August 10, 2015 • 0 Comments

If you have ever wondered what drives a home buyer to select a particular home look no further. The American Housing Survey provides insight into the home buying process, and NAHB economist Heather Taylor broke down the data in a recent Eye on Housing blog post.

The survey shows the top two reasons for choosing a home were its size (cited by 76% of buyers) and room layout/design (74%). The house’s price and the neighborhood were each cited by 72% of home buyers.

For buyers of new homes, room layout/design, neighborhood, exterior appearance and construction quality tended to be even more important than for other types of buyers. Among first-time buyers, on the other hand, price was more often a consideration (see Graph 1 below).

View the full Eye on Housing blog post.